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Target Makes a Test Run at Trendy Sportswear Biz with C9 Store

May 13, 2012

Filed under: Target Corp, Fashion & Beauty, Secret ShopperTarget (TGT) will make a play for fitness enthusiasts with the fall launch of an activewear store based on its C9 by Champion brand, marking the chain's first spin-off retail concept. With C9 Active Apparel, Target is dipping its discount-store toe into the booming athleticwear market occupied by expanding high-end retailers like Lululemon Athletica (LULU) and Gap's Athleta chain... full story

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Target Makes a Test Run at Trendy Sportswear Biz with C9 Store

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